Flash-Sale Conversion Review

Who it is for

Retail and ecommerce teams in Great Britain running weekend drops, member-only hours, or bank-holiday promotions who need a clear conversion story before they repeat the offer.

Result

You receive a visual analytics pack that shows where shoppers entered, hesitated, and completed — tied to the tracking events you already collect — plus a short list of fixes for the next flash window.

Scope included

• Kick-off call to lock the sale window, channels, and success definition
• Tracking inventory across ads, site, app, and till hand-off where available
• Path walkthrough for two primary journeys (for example desktop voucher and mobile express checkout)
• Annotated charts and screenshots assembled as a brief for stand-ups
• 90-minute readout with recommended tests for the following drop

Out of scope

• Building or hosting a permanent analytics product for your team
• Paid media buying or creative production
• Multi-brand portfolio reviews in a single engagement (ask about a Seasonal Rate Pack)

Provider & process

A ForestBase Service analyst leads the review with a second reviewer checking the brief. Work is delivered remotely; Birmingham studio readouts are available by appointment at Office 11, 62 Placeholder Road.

1. Share sale dates and read-only tracking access
2. We freeze the scope to one flash window
3. Fieldwork and charting across three to four days
4. Readout and written brief on day five

Preparation

Have admin access (or an appointed contact) for your analytics property, tag manager, and the CMS or ecommerce admin used during the sale. Export any coupon redemption logs before the window closes.

Constraints

Reviews book two to three weeks ahead during peak retail seasons. Same-week requests are accepted only when a slot is open.

Next step

Request a review with your sale dates. We confirm availability and a draft fee within two working days.