Field Notes · 5 November 2025
Scoping a five-day flash-sale conversion review
What belongs inside a single sale-window review — and what should wait for a seasonal pack.
A Flash-Sale Conversion Review works when the dates are sharp. “Autumn promotions” is too wide. “Black Friday 6am member hour through Monday 11pm public window” is workable.
Keep in scope
- Two primary journeys
- The coupon and payment events for that window
- A readout aimed at the next comparable drop
Park for later
- Brand-level customer lifetime modelling
- Creative production
- A full replatform conversation
If you already have three peak weekends booked, ask about a Seasonal Rate Pack so chart templates stay consistent across the calendar.