Field Notes · 18 September 2025
Member-early hours versus the public afternoon
Splitting the conversion path by access hour often explains a ‘soft’ Friday better than a single blended rate.
Blended conversion for a whole Friday hides the truth. Member-early hours may convert cleanly while the public afternoon collapses under a different coupon stack.
When ForestBase Service builds a visual brief, we chart those hours separately. Retailers often keep the early-access rules and rewrite only the public offer — a smaller change than scrapping the entire drop.