Why voucher double-fires flatten a Sunday flash
When the same code applies twice in checkout, conversion charts lie — and teams blame the wrong channel.
Field Notes
Field Notes
Practical notes on flash-sale conversion tracking, coupon quirks, and reading a timed drop without the noise.
Short pieces from recent engagements. Written for promotions leads and ecommerce managers preparing the next drop.
Reading till batches after a multi-buy weekend
Same-day dashboards can punish a grocery multi-buy that actually settled cleanly by Monday noon.
Scoping a five-day flash-sale conversion review
What belongs inside a single sale-window review — and what should wait for a seasonal pack.
Member-early hours versus the public afternoon
Splitting the conversion path by access hour often explains a ‘soft’ Friday better than a single blended rate.